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Advertising technology

Machine Learning in Real-Time Bidding: Maximise Effectiveness of Online Ads

Real-Time Bidding is an extensive ecosystem for effective matching online ads and displaying them to the right audience. Read how it works in practice!

Working in IT

Employee professional development in WEBSENSA

Nowadays, employees look at work for more than just money – they want to grow, develop. What are the benefits of investing in their professional development?

Working in IT

User Experience and User Interface in practice – what to know about UX and UI

The responsibilities of UX and UI designers often overlap. To make it clear, we prepared their jobs comparison – read about UX and UI in practice!

Advertising technology

5 Reasons Why You Should Use AI In Optimising Online Ads

64% of large companies use artificial intelligence to automate their marketing actions. Read about the benefits of using AI in online advertising.

Professional development

How did the pandemic change the labour market?

Pandemic significantly affected the labour market. In addition to remote work, it changed the demand for specific jobs and skills. How does it look now?

Advertising technology

Display advertising – types, formats and challenges, explained

Display advertising has developed dynamically since the 1990s, using more and more shapes. How to effectively use this advertising form in the 21st century?

Working in IT

Kanban or Scrum – which will be better for your team and project?

Kanban and Scrum are both agile project management methods, often used for software development process. Which one to choose for your project?

Professional development

Top 10 UX/UI trends you need to know in 2021

The UX and UI design environment is constantly evolving. There are new and returning trends. Here is a summary of the current UX/UI trends for 2021.

Working in IT

Diversity in a team – how does it affect a company's potential?

Research shows that teams with a high degree of diversity are more effective and innovative. Read about different types of diversity in a workplace.

Advertising technology

Top 10 e-commerce trends to be aware of in 2021

Online sales are projected to reach $4.5 trillion in 2021. We present 10 trends in the e-commerce industry you should know and consider to implement!

CSR in Poland and the world – long-term value of responsible business

Corporate Social Responsibility includes companies activities aimed at social and environmental good. In what areas do socially responsible brands operate?

Working in IT

10 good practices of using pair programming in IT projects

Pair programming can bring many benefits to IT teams. Here are 10 useful tips for team leaders and developers for using this method.

Dive into specific topic

Generative AI

Discover

Explore the dynamically changing world of Generative AI and its growing impact across different sectors.

Artificial intelligence

Discover

Read about the impact, ethics, and innovative applications of artificial intelligence in various sectors.