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Data Management Platform
AI-Powered
Harness the Power of Data for Targeted Marketing
Optimise your business processes with our Data Management Platform. Seamlessly integrating diverse data sources, it offers unparalleled insights for informed decision. Ideal for marketing actions but adaptable to any industry's needs.
Data Management Platform
Data Management Platform expands and facilitates the use of data and knowledge about users. It provides precise user segmentation and content customisation, enabling better targeting and higher engagement.
Key features
01.
Process Huge Amounts of Data
Maximise your big data potential
Data is a key element that determines the effectiveness of every business activity. Our system processes vast amounts of them. Our DMP can manage over 2.5 billion bids and serve nearly 30 million users in a single day. Additionally, the system processes approximately 20,000 requests per second.
02.
Combine Data From Many Sources
Collect a diverse array of information
The Data Management Platform enables integration with various data sources, including websites, mobile applications, advertising campaigns, CRM, and analytical systems. For instance, it utilises Pixel technology to retrieve detailed information regarding user purchases and viewed items.
03.
Integrate the Platform with Your Internal Systems
Utilise your company's second-party data
DMP synchronises exports from external systems of companies that have CRM systems. The platform enables downloading data from other data providers using IdMapper, which maps the systems and reduces them to one identifier.
Data Management Platform
Areas of application
E-commerce and Retail
Our Data Management Platform analyses customers' behaviours and preferences, enabling e-commerce sites to offer customised product recommendations. This targeted approach improves user engagement and significantly boosts conversion rates.
Publishing and Newsrooms
The platform excels at segmenting audiences based on their content consumption patterns. It ensures that articles, news pieces and advertisements are precisely tailored to reader interests, enhancing content relevance and audience loyalty.
Film and Media Production
In the media industry, the DMP provides invaluable insights into viewer preferences across genres, directors and themes. This data-driven approach facilitates the production of content that resonates with target demographics, enhancing viewer engagement.
Data Management Platform
Game-Changing Benefits
for Your Company
Maximum Message Personalisation
Tailor content through accurate user segmentation
Higher Customer Satisfaction
Improve user experience with personalised interactions
Enhanced Decision-Making
Empower informed strategies with deep data insights
Strengthened Data Security
Increase data protection and reduce risk of cybercrime
Data Management Platform
Product onboarding
What will we need to implement this solution?
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Additional information
01.
PROJECT VALUE
4,633,997.51 PLN
02.
Contribution from European funds
3,485,668.54 PLN
03.
Project implementation period
2020 – 2022
The development of the WARRP platform was co-financed by the European Union from the European Regional Development Fund within the Intelligent Development Program 2014 – 2020.
The project was realised as part of a competition by the National Centre for Research and Development: "Industrial research and development work carried out by enterprises," action: "Industrial research and development work conducted by enterprises."
