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OpenRTB Bidders
AI-Powered
Revolutionise Your Advertising Strategy
Streamline the online ad buying with a platform that leverages RTB auctions for instant, dynamic pricing adjustments. Ensure your clients' ads reach the perfect audience without delay, optimising their budget and scaling campaigns effortlessly.
Open Real-Time-Bidding System
OpenRTB Bidders are systems that automate the process of purchasing online advertising through RTB auctions. They eliminate the need for negotiations and enable dynamic price adjustments in real-time.
Key features
01.
Implement Dynamic Real-Time Bidding
Outcompete with smart bidding strategies
Using the OpenRTB system, advertisers bid in real-time to display their ad on the website the user is currently visiting. Ultimately, the auction is won by the advertiser who outbids the others with the highest amount.
02.
Process User Data Effectively
Uncover comprehensive user insights for perfect tailorisation
The decision to show an ad to a specific user is based on key information about that user, which is collected at all stages of the process by all entities involved. Such information includes, among others: device brand, device type, context (news, rumours), and geolocation.
03.
Integrate Marketing Automation Seamlessly
Optimise the marketing workflows with complementary solutions
OpenRTB system can be integrated with Marketing Automation technology for strategic campaign planning within your workflow. It enables automated, targeted communication, such as sending discount code emails in response to ad clicks, enhancing customer engagement and conversion rates.
OpenRTB Bidders
Areas of application
Publishing and Newsrooms
OpenRTB Bidders revolutionises ad space management for publishers, optimising the sale of advertising spots to maximise revenue. It enables real-time bidding, ensuring that ads are precisely matched to the content and audience.
Ecommerce and Retail
In e-commerce, OpenRTB Bidders facilitate targeted advertising, connecting products with customers through intelligent, automated campaigns. This precision drives sales by delivering relevant offers, such as discount codes, to users who show interest.
Marketing and Advertising
OpenRTB Bidders empowers advertising agencies to purchase and streamline ad campaigns efficiently. By automating the bidding process and optimising ad placements in real-time, it ensures optimal campaign performance, adapting swiftly to market dynamics.
OpenRTB Bidders
Game-Changing Benefits
for Your Company
Precise Targeting
Reach the ideal audience by displaying ads to relevant users
Cost Optimisation
Achieve the best value for the advertising space
Scalable Campaigns
Effortlessly manage multiple campaigns simultaneously
Easy Integration
Connect seamlessly with other marketing systems
OpenRTB Bidders
Product onboarding
What will we need to implement this solution?
Let's talk about your project!
reach out TO US — LET'S bring your vision to life, TOGETHER
Additional information
01.
PROJECT VALUE
4,633,997.51 PLN
02.
Contribution from European funds
3,485,668.54 PLN
03.
Project implementation period
2020 – 2022
The development of the WARRP platform was co-financed by the European Union from the European Regional Development Fund within the Intelligent Development Program 2014 – 2020.
The project was realised as part of a competition by the National Centre for Research and Development: "Industrial research and development work carried out by enterprises," action: "Industrial research and development work conducted by enterprises."
