AI in business – a guide to effectively implement AI in your company

‍A new paradigm is emerging in the business world, based on well-thought-out strategies based on data analysed by artificial intelligence. AI is not just a technology but a tool that enhances the precision and accuracy of decisions in achieving business goals. Prepare your company for this change.

Introducing artificial intelligence (AI) into business operations can yield significant financial and strategic advantages, as evidenced by industry reports. For instance, McKinsey's findings revealed that 63% of companies that integrated AI into their operations in 2023 experienced a revenue boost. Similarly, a Gartner report from the previous year projected that AI-driven companies could double their market share and achieve tenfold efficiency gains compared to their competitors by 2024.

The role of AI in business

AI’s role in business is not just about innovation but also practical efficiency and cost reduction. AI is adept at handling repetitive, mundane tasks, thereby smoothing out workflows. This extends to functions like data analysis and document searches. By implementing AI, companies can redirect their focus towards strategic initiatives and foster a more creative work environment.

Increasing productivity allows management to focus on assessing risks and opportunities. AI supports this process by detecting patterns in data faster and enabling more informed business decisions. AI technology equips companies with the ability to adapt. It's a powerful tool that can handle unpredictable obstacles with unparalleled precision, ensuring your business is prepared for changes and minimising potential losses.

AI technology is a valuable tool in, for example:

• administrative and legal tasks, including automating documentation;
• optimising production processes to improve product quality;
• detecting threats and managing cybersecurity;
• creating personalised marketing or strategic plans;
• using existing company data to generate new ideas;
• observing and predicting market trends in real-time;
• managing risk and identifying investment opportunities.

Benefits of implementing AI in business

AI affects many areas of business operations. It can be planning, project management, risk, supply chain or workforce. Integrating AI into the company allows you to be one step ahead of the competition, whether through personalised customer experiences, breakthrough discoveries, products or simply smooth operation thanks to more accurate decisions.

• About 89% of IT and business decision-makers believe that AI and ML are very important in achieving business goals. The same percentage of respondents believe that GenAI will be a game-changer for enterprises.
• According to Accenture, AI is expected to double workforce productivity and increase the profitability of business operations by an average of 38% by 2035.
• Forbes advises: “Think of AI as your partner in identifying operational weaknesses and overspending. By integrating AI into logistics, planning, and quality assurance processes, you will experience a whole new efficiency level. Advanced algorithms will detect faults that would otherwise remain invisible to the human eye. The result? Dramatically lower error rates and significant reductions in operating costs.”

Thanks to the use of AI, companies can adapt quickly to customer preferences, operational problems and market trends

Mini-guide to implementing AI in your company

Implementing AI can take your company to a new level of competitiveness, allowing you to react faster to changes and adapt to a dynamically evolving market. Implementing AI technology to your company's specific needs and goals requires a thorough analysis and a new strategy. To implement AI in your organisation you should:

1. Develop theoretical knowledge about AI in your team

Implementing AI requires appropriate theoretical knowledge to meet its challenges. Ensure your employees are aware of its operation, both in terms of benefits and risks.

Assess the competencies of your employees to determine whether the team has the right skills to manage AI tools. Not everyone needs to be an expert in AI, but everyone should know its basics. Encourage your team to develop knowledge and education in AI, or consider training by a specialised company.

2. Teach your employees to use AI in practice

Introducing AI into business involves the automation of many processes, which changes not only how the organisation is run but also transforms its functions and positions. Explain to your employees that automating many repetitive tasks will allow them to focus on more valuable or strategic aspects of their work.

Provide the necessary resources to facilitate the introduction of AI into everyday workflow. You should train your team to manage the change process using appropriate techniques.

3. Identify specific areas of AI implementation in your company

Precisely define business goals, which are key because they determine the project direction and priorities and focus on the appropriate AI implementation strategy. Consider which areas in your company can be automated and improved in terms of data management. Assess the data type available and check if it is sufficient for training purposes.

Depending on your organisation’s profile, this may concern improving operational efficiency, supporting customer service and better personalisation, creating fast, engaging content, data analytics or identifying patterns and trends that allow you to predict future trends and better plan your activities.

Knowledge and tools you need to implement AI

By implementing AI, you can ensure that important business decisions, such as introducing products or entering new markets, will no longer be based on hunches or partial data. If you want to know how AI affects profits and efficiency, we invite you to participate in AI Workshops led by specialists from WEBSENSA.

AI Workshops from WEBSENSA are:

• a comprehensive training program that reveals all the secrets of AI and translates them into practice;
• a solid foundation for using AI in everyday operations – from the basics of machine learning to the latest capabilities of Generative AI;
• combining theory with practice – learning how to apply AI technologies in real business scenarios.

AI Workshops – implementing AI in 3 stages:

1. Theory – introduction to AI and ML

• what is generative AI (GenAI) and large language models (LLM);
• the potential of AI technologies in business;
• AI trends and their impact on your industry.

As part of the workshops, we present the operation of current AI technologies and their possible application in your business.

2. Practice – the ability to use AI

• prompt engineering and communication with AI models – how to formulate effective queries to models to obtain the best results;
• how to effectively use AI capabilities in everyday tasks;
• interactive exercises with ChatHub – a platform providing access to the most popular AI models.

💡 Prompt engineering is not just about formulating commands to AI models – it encompasses a wide range of skills and techniques helpful in interacting with LLM. During the workshops, we present many proven strategies for communicating with AI models tailored to your company's and industry's specific needs.

3. Strategy – identification of AI use cases

• identification of needs in your industry;
• presentation of the right AI solutions for your company's specific requirements.

During the workshops, we conduct in-depth research on your company's needs and brainstorm with your team. Together, we identify the best potential areas for AI implementation in your company.

Who are the AI Workshops for?

We tailor the workshops to different groups in your company and the tasks associated with their positions:

• management staff (directors) – focus on strategic planning and long-term benefits for the company;
• head of departments (managers) – focus on process optimisation and operational efficiency of teams;
• specialists (employees) – support in everyday tasks and better access to company knowledge.

Within the AI Workshops, you can choose any set of modules, e.g. theory + strategy for directors or theory + practice for employees, etc. In order to adapt to the preferences of a given company, we conduct workshops in flexible formats – stationary, online or hybrid.

Would you like to know more details? Contact us with any questions, and we will respond the same day.

How AI is changing business

Today's businesses increasingly rely on data, and the growing amount makes it difficult for humans to quickly analyse it. AI technology is adept at processing and analysing vast amounts of data much faster than the human brain. It can do this as it arrives, identifying patterns and anomalies.

In PwC’s October 2024 Pulse Survey, 49% of technology leaders reported full AI integration with their business strategies, while one-third – with their products and services. The same study shows that:

• 41% of directors consider HR issues (training, personal culture, changes in work) to be one of most significant challenges regarding using GenAI;
• 46% of directors say that differentiating products and services is one of the three most important goals in the context of responsible AI;
• 63% of top-performing companies are increasing their cloud budgets to use GenAI.

AI Business Trends 2025

AI technology is advancing at a breakneck pace, and its future seems limitless. Many industries, such as healthcare, finance, manufacturing, and transportation, are undergoing radical transformations. Companies like Tesla, Amazon, and Google are showing that AI-based innovations can completely redesign traditional business models and create entirely new market opportunities.

Predictions of AI’s impact on the business world include:

1. AI agents revolutionising the labour market
2. Significantly accelerating the product development cycle
3. Hyper-personalisation in consumer experiences
4. Increasing cybersecurity and defence
5. Using AI in sustainable development practices

Summary

The success of your organisation in the AI era depends on both a future vision and the skillful implementation of the right AI tools. This complex undertaking requires a thorough analysis of the company's specifics and knowledge of the latest technologies.

Participation in the AI Workshop offered by WEBSENSA will provide your company with the knowledge appropriate for this process. Thanks to the information gained, building an AI-based business will become easier than you think. In no time, you will see increased productivity, improved workflow, and more significant business decision-making accuracy.

Contact us today to book your next AI workshop for your business.